Center for Technology Commercialization

Market Sizing: Bottom Up – Brian’s Board

How do I test my business plan?, Equity and Debt Financing, How do I fund my business?, Innovation Funding, How do I

The second primary way of market sizing for your business is bottom up. Check out this example from Brian to learn why this method requires more data but often provides a clearer market picture.

Read more about Wisconsin investments in The Approach Blog Series.

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